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Empower New Energy Commissions Solar Plant for L’Oréal Egypt, Expanding Clean Energy Footprint in North Africa

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Cairo, Egypt – In another move that signals the future of clean manufacturing in Africa, Empower New Energy has successfully commissioned a cutting-edge 1.1 MWp solar photovoltaic plant for global beauty giant L'Oréal Egypt. The project is part of L'Oréal’s ambitious global target to become 100 % powered by renewable energy and to reduce CO2 emissions by 57%. 

The state-of-the-art solar facility is set to generate 1.6 gigawatt-hours of clean electricity annually, eliminating over 800 tonnes of harmful CO₂ emissions yearly. 


Building on L'Oréal Egypt's first solar venture, the company partnered with an experienced Norwegian impact investor to carry out the expansion phase. 

"We are proud to expand our clean energy investments in Egypt and to support a global leader like L'Oréal on its sustainability journey," declared Terje Osmundsen, CEO of Empower New Energy. “This project shows what's possible when strong corporate ambition meets innovative financing solutions." 

What sets this project apart is Empower's transformative equity-based financing model. By eliminating traditional debt requirements, the Norwegian investor enabled seamless and rapid project execution from planning to commissioning, without the bureaucratic delays that typically plague debt-financed renewable installations. 

The project was delivered through Egypt's net metering framework via a Power Sales Agreement, executed in partnership with Smart Engineering Solutions (SES), Egypt's premier solar EPC firm, renowned for delivering complex renewable energy projects across the region. 


The solar installation directly powers L'Oréal's acclaimed "L'Oréal for the Future" sustainability programme, supporting the company’s ambitious 2030 targets: 100% renewable energy across all operated sites and a staggering 57% reduction in absolute Scope 1 and 2 emissions compared to 2019 baseline. 


L'Oréal's climate leadership has already earned international recognition, including a coveted CDP (Carbon Disclosure Project) 'A' rating for climate action. This latest solar investment in Egypt transforms long-term commitments into a visible, measurable impact, showing that corporate sustainability goals can drive real-world change. 


The installation, which sits at L'Oréal's manufacturing hub in 10th of Ramadan City, represents more than just clean energy. It's a blueprint for sustainable industrial growth across Africa. By securing stable, predictable energy costs, the solar plant strengthens L'Oréal Egypt's manufacturing operations, safeguarding hundreds of local jobs while enhancing the company's competitive position in regional markets.  



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About Empower New Energy Empower New Energy is a renewable energy impact investor based in Norway. The company finances, builds, and owns solar power plants for commercial and industrial customers across Africa. Its model is based on equity investment, helping fast-track clean energy projects and supporting local job creation, climate action, and sustainable growth. 

 

About L’Oréal Egypt L’Oréal Egypt is part of the global L’Oréal Group, a leader in beauty and personal care. The company is deeply committed to sustainability through its global “L’Oréal for the Future” programme, which aims to reduce carbon emissions, use 100% renewable energy across all operated sites, and lead environmental change across the beauty industry. 

 

About Smart Engineering Solutions (SES) Smart Engineering Solutions (SES) is a leading Egyptian solar engineering, procurement, and construction (EPC) company. SES specialises in delivering high-quality, tailor-made solar solutions for industrial and commercial clients, and is known for its strong technical expertise and track record in the region. 

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